Job boards such as Upwork and Thumbtack often have job postings for freelance, part-time, and full-time bookkeepers. LinkedIn is also a great resource if you’re seeking bookkeeping work as it draws a variety of companies from industries that may be a fit for your skills. Attract new clients by offering free consultations, workshops, and webinars. By providing valuable insights at no cost, you build trust and increase the likelihood of converting prospects into paying clients. Additionally, you can get listed among the best accounting and financial firms in the TaxDome Advisor Directory, a marketplace connecting clients with top firms and practitioners.
Offer your bookkeeping services on popular gig sites
This is a huge opportunity for you to get in How to Meet Your Bookkeeping Needs there and fill in the gaps for them. The same is true for accounting firms that don’t offer the service or other accounting professionals that don’t deal with bookkeeping. If you are beginning your bookkeeping firm, there is no better way of procuring clients than from freelancing websites such as Fiverr, UpWork, or Freelancer. They let you be able to get clients that require bookkeeping services, thus expanding your market niche.
Manage Your Clients and Scale Your Firm With Financial Cents
A good example of this strategy is working with clients who operate in related industries, like accounting, investment, or payroll services. Such businesses can recommend clients to you if they need bookkeeping needs, and you, in the same process, recommend clients to them. Google Ads enables you to market your business by showing your ads each time visitors search for anything related to bookkeeping. This form of advertising can direct a specific lot of traffic to your website which are likely to become your clients. As a bookkeeper, figuring out how to get bookkeeping https://www.bookstime.com/bookkeeping-services/boulder clients requires a strategy.
- Many businesses are on the lookout for professionals that they can outsource, such as bookkeepers who can record their organization’s financial transactions regularly.
- They may not enjoy doing their own books and would appreciate the help.
- Let these professionals know that you’re an accounting professional, and verbally ask them to send some of their small business clients your way.
- Extend the reach of your blogs by reposting them on LinkedIn Articles.
- If you’re having trouble choosing, we’ve compiled a list of over 500 suggestions and best practices to assist you.
Exclusive Promotions for Local Businesses
However, don’t limit yourself to only accounting and bookkeeping events. Think about other ways to advance your business, such as joining a group related to your demographic. A referral program can be a great way to entice clients to refer people to your business.
Share your expertise
- It demonstrates your commitment to professional development and excellence, making you a more attractive option than other service providers who opted not to get certifications.
- If you are beginning your bookkeeping firm, there is no better way of procuring clients than from freelancing websites such as Fiverr, UpWork, or Freelancer.
- Our guide on how to become a QuickBooks ProAdvisor explains the process in more detail.
- The cover letter samples by LHH show that it’s important to clearly state your intentions and summarize your strengths, skills, and experience in the letter.
There you can see job listings for free and respond through the website. Or if they don’t show all the details, at least you’ll get the company name and be able to email a pitch. Make a LinkedIn post or an article highlighting how your work helps customers and ask them to share it. Now, let’s see how you can acquire accounting leads at a minimal cost.
It’s important to keep up-to-date records and information for both existing and prospective clients so you don’t let crucial details or deadlines slip through the cracks. Joining social media platforms like Facebook, Twitter, and Instagram provide adequate exposure for businesses looking to land more bookkeeping clients. The great thing about these platforms is they have targeted ads that narrow down the specific audience you want to reach. Being a social media channel, LinkedIn is also a place to share content and talk to your audience. So don’t shy away from publishing posts where you explain the ins and outs of your niche, the services you offer and how they can help your potential clients.
Best Practices for How to Find Clients for Accounting Firms
You can use Ahrefs, Semrush, SE Ranking or any other SEO tool to identify the users’ intent. There are plenty of places where clients can leave reviews, including Google, Facebook and Trustpilot. So before you ask, make sure you familiarize yourself with all the options and make suggestions for where clients can leave a review. Popular accounting-related searches according to Google Keyword Planner. Sharing your knowledge can be a great way to build your credibility and your brand. And the way people consume information on the web today makes it easier than ever to establish yourself as a thought leader.
You can post short updates, share infographics, conduct polls and surveys — even share memes. If you are just starting out in the accounting industry, finding new clients is your primary concern. The same applies if you have been in business for a while but your practice is still relatively small. When they’re not consistent, they don’t see results.” Likewise, some types of networking may not align with your personality or values. The more specific and targeted your marketing and service offering is for your specific niche, the more successful you will be.
Ways to Attract Millennials to your Accounting Firm
Registering accounts on top public question-and-answer (Q&A) platforms will help you show your bookkeeping expertise and attract accounting leads. However, having a business profile on Quora, for instance, won’t let you directly offer your bookkeeping service. However, when you need to generate many bookkeeping clients quickly, you don’t have time to bookkeeping wait until they find you through content. You have to tell your potential customers about your service actively.